Didactics of Typography Vitenskapelig monografi by Pawel Krzywdziak

Jern Trykk · 2020

Didactics of Typography Vitenskapelig monografi

by Pawel Krzywdziak

A' Design Award i Jern 2020 in Trykk
CLIENT: Jan Matejko Academy of Fine Arts in Cracow, Poland
Estimated Number of Design Views: 12,133
Verification code 8F1F773A9C · Verify this award

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About Didactics of Typography Vitenskapelig monografi

Typografiens didaktikk: Undervisning i bokstaven / Undervisning med bokstaven presenterer metodene og resultatene fra undervisning i bokstavkunst og typografi ved utvalgte polske kunstskoler. Boken dekker ulike læreplaner, samt presentasjoner og diskusjoner av undervisningsresultater basert på spesifikke studentprosjekter. Designprosessen omfattet organisering av mangfoldig, tospråklig innhold og å gi en klar tekstlig og visuell formidling av publikasjonen. Oransje aksenter i designets monokromatiske fargepalett leder leserens oppmerksomhet gjennom den fascinerende verden av typografi.

About the A' Design Award i Jern

Didactics of Typography Vitenskapelig monografi er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Didactics of Typography Vitenskapelig monografi forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Didactics of Typography Vitenskapelig monografi respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Press Kit

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.