Portugal Vineyards Butikklokale by Ricardo Porto Ferreira

Portugal Vineyards Butikklokale by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 A' Design Award i Gull in Interiør- og utstillingsdesign Competition Category.

GullInteriør· 2020

Portugal Vineyards Butikklokale

by Ricardo Porto Ferreira

Client: Porto Architects

A' Design Award i Gull Winner in Interiør Category

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Verified Award Winner
Verify Award Status for #103170

Se portefølje View at A' Design Award Press Release Award Badge

Colors

The Design

About Portugal Vineyards Butikklokale

Portugal Vineyards konseptbutikk er den første fysiske butikken for det nettbaserte vinspesialistselskapet. Butikken ligger ved siden av selskapets hovedkontor, vender mot gaten og har et areal på 90m2, og består av en åpen planløsning uten skillevegger. Interiøret er et blendende hvitt og minimalistisk rom med sirkulær sirkulasjon - et hvitt lerret for den portugisiske vinen å skinne og bli fremvist på. Hyllene er skåret ut av veggene som en referanse til vinterrassene, og skaper en 360 graders oppslukende handleopplevelse uten disk.

The Recognition

About the A' Design Award i Gull

Portugal Vineyards Butikklokale er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Portugal Vineyards Butikklokale forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Portugal Vineyards Butikklokale skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration: The project duration was from April to September 2019.
Operation Flow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents: Copyrights belong to Porto Architects, 2019
Team Members: Ricardo Porto Ferreira
Image Credits: #1: Photographer Ivo Tavares Studio