Platina Film · 2020
Alignment to Air 3D-animasjon
by Jin Jeon
- A' Design Award i Platina 2020 in Film
- CLIENT: Jin Jeon(J2Motion)
- Estimated Number of Design Views: 1,489,140
- Verification code 2881C82EF6 · Verify this award
Colors
About Alignment to Air 3D-animasjon
Når det gjelder den kreative bokstavanimasjonen, startet Jin med bokstaven A. I konseptfasen forsøkte han å finne mer energiske uttrykk som reflekterer hans filosofi, som er både aktiv og strukturert samtidig. Underveis fant han kontrasterende ord som på ulike måter representerer hans idé, slik som 'align to air', som er tittelen på prosjektet. Med dette som utgangspunkt presenterer animasjonen presise og delikate øyeblikk i det første ordet, mens den avsluttes med en mer fleksibel og løs atmosfære for å formidle den siste bokstaven.
About the A' Design Award i Platina
Alignment to Air 3D-animasjon er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Alignment to Air 3D-animasjon viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Alignment to Air 3D-animasjon er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.
Press Kit
- Unique Properties
- As for the personal experimental projects, when starting with the alphabet, A for the typography animation, Jin just came up with the conflicting words in some way such as Alignment to Air which is the title of this project. With that in mind, the animation presents more precise and elaborate moments for the first word.
On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter. - Dimensions & Packaging
- 1 Video, 29 Seconds, 1080 x 1080 Pixels
- Tags
- 3D Animation, Motion Design, Mograph, 36Days of Type, A, Photorealistic Rendering
- Production Technology
- Maxon Cinema 4D for 3D Software
Octane for Render Plugin
Adobe Creative Cloud such as After Effects, Premier Pro, Photoshop, Illustrator, and Audition for Retouch and Composite Tool - Design Challenge
- As for the modeling and texturing, it required a great effort to create and map in that this project comes with sophisticated abstract shapes with many layers of them. On top of that, animating was a hard task as well to match up with the complicated geometric forms.
- Research
- Before diving into gathering reference for the animation, Jin was trying to set the project title first which is Alignment to Air. With the title, he was gathering a wide variety of related images and videos via Google, Pinterest, Behance, Dribble, and Vimeo. Depending on the words, the vibe of the graphics was totally different in that the Alignment comes with more organized and systematic visuals, while the Air literally presents relaxed and easy things.
- Inspiration
- Many designers are recently working on 36 days, weeks, months of type projects to broaden their perspective and improve skills. Those creatives give Jin much inspiration all the time, and He has also been diving into this. While designers out there usually create this project with either static image or just quite short moving sequences, He likes to make one of a kind animations which could stand for more meaningful moments beyond just the beauty of design.
- Project Duration
- The project started in March 2020 in New York City and it's an ongoing work via social media and personal online portfolio.
- Operation Flow
- This animation catches people eyes on the transformation of the alphabet, A by showing its dynamic performance with various visual effects.
- Image Credits
- Image: Jin Jeon(J2Motion)
Video: Jin Jeon(J2Motion)
Sound: Jin Jeon(J2Motion), Motion Array
