Wolffstrunk Primærfunksjon: Visuell identitet by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
SølvGrafikk· 2021
Wolffstrunk Primærfunksjon: Visuell identitet
Client: Gerhard Wolff – Wolffstrunk
A' Design Award i Sølv Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primærfunksjon: Visuell identitet
Wolffstrunk er en visuell identitet skapt for et merke av fruktsnaps og fruktlikører produsert i et privat brenneri. Grafisk reduksjon og presisjon preger den visuelle identiteten. En forenklet ulvefigur fungerer som designmerket i det helhetlige designsystemet, og den stiliserte formen av en dråpe er lagt til figuren. Et bevegelig hode gir merket en humoristisk karakter og muliggjør dynamiske oppsett. Systemet omfatter et sammensatt merke, forretningsdokumenter, flaskeetiketter, plakater, postkort, en merkevarebok og en kort nettstedsanimasjon.
The Recognition
About the A' Design Award i Sølv
Wolffstrunk Primærfunksjon: Visuell identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Wolffstrunk Primærfunksjon: Visuell identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Wolffstrunk Primærfunksjon: Visuell identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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