Gull Grafikk · 2021
Woonwaard Bedriftsidentitet
- A' Design Award i Gull 2021 in Grafikk
- CLIENT: REBRANDT® — Dutch Masters in Rebranding
- Estimated Number of Design Views: 52,774
- Verification code 9388545A93 · Verify this award
Colors
About Woonwaard Bedriftsidentitet
Woonwaard er en bedriftsidentitet skapt for et av de største boligselskapene i Nederland. Identiteten er moderne, men samtidig seriøs, og den formidler ro og harmoni. Designet representerer mangfoldet blant leietakerne og de positive sidene ved å leie. Hver applikasjon får et unikt sett med sirkler, hentet fra et grunndesign med mer enn 250 sirkler i ulike komposisjoner og farger. De trykte mediene bruker FSC-sertifisert papir med seks Pantone-farger pluss svart. Digitale applikasjoner reduserer papirbruken.
About the A' Design Award i Gull
Woonwaard Bedriftsidentitet er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Woonwaard Bedriftsidentitet forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Woonwaard Bedriftsidentitet skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Press Kit
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Image Credits
- All rights REBRANDT®
