Mau Parfymeemballasje by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2020
Mau Parfymeemballasje
by Moe Nakagawa
Client: Moe Nakagawa
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Mau Parfymeemballasje
Mau er et emballasjedesign for en vokset parfyme inspirert av japansk tradisjon. Navnet Mau betyr å danse mens man svever, og temaet er mykhet og letthet. Parfymen oppbevares i et papirrør laget av washi, et tradisjonelt japansk papir. Et strøk av akvarell på washien uttrykker duftens milde karakter. Vokset parfyme har et lavt vanninnhold, så emballasjen kan lages av papir alene, uten plast. Den myke duften er ment for mennesker som synes alkoholbasert parfyme er for sterk.
The Recognition
About the A' Design Award i Sølv
Mau Parfymeemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Mau Parfymeemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Mau Parfymeemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Team Members
- Art Direction & Design: Moe Nakagawa
- Image Credits
- Moe Nakagawa(all)
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