Pure Juiceemballasje by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2020
Pure Juiceemballasje
Client: Azadeh Gholizadeh
A' Design Award i Sølv Winner in Emballasje Category
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The Design
About Pure Juiceemballasje
Grunnlaget for konseptet til Pure Juice er et emosjonelt element. Det utviklede navngivings- og designkonseptet er rettet mot kundens følelser og emosjoner, og har som formål å stoppe personen rett ved den riktige hyllen og få dem til å velge den blant mengden av andre merker. Emballasjen uttrykker effektene av fruktekstrakter, med fargerike mønstre trykt direkte på en glassflaske som ligner fruktens form. Den understreker visuelt bildet av naturlige produkter.
The Recognition
About the A' Design Award i Sølv
Pure Juiceemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Pure Juiceemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Pure Juiceemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
- Dimensions & Packaging
- 55 mm x 55mm x 200 mm
- Tags
- Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
- Production Technology
- Glass
- Design Challenge
- Printing something on the curved bottle requires quite a high technique and was a challenge.
- Research
- Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
- Inspiration
- This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
- Project Duration
- The project started in June 2018 in Iran and finished in August 2018 in Iran.
- Operation Flow
- This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
- Team Members
- azadeh gholizadeh
- Image Credits
- Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
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