Statice Statice Visuell Identitetsdesign by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2021
Statice Statice Visuell Identitetsdesign
by Jia Cheng
Client: Statice GmbH
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #105916The Design
About Statice Statice Visuell Identitetsdesign
Statice er et Berlin-basert selskap som tilbyr en løsning for dataanonymisering for utvikling av personvernvennlige teknologier. I dette prosjektet formidler dynamisk design og livlige farger et imponerende visuelt identitetssystem. Omdannelsen av de to D-ene (originaldata til syntetiske data) utgjør merkenavnet S, noe som gir nyttige og unike visuelle trekk. De iøynefallende fargene er inspirert av statice (strandnellik) og reflekterer merkevareidentiteten direkte, samtidig som de bygger tillit og forsterker merkevarebildet.
The Recognition
About the A' Design Award i Bronse
Statice Statice Visuell Identitetsdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Statice Statice Visuell Identitetsdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Statice Statice Visuell Identitetsdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Dimensions & Packaging
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Tags
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Production Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Design Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Project Duration
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Operation Flow
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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