Mi Transformers Optimus Prime Packaging Byggeklosslekens emballasje by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2021
Mi Transformers Optimus Prime Packaging Byggeklosslekens emballasje
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award i Jern Winner in Emballasje Category
- 10,808
- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Byggeklosslekens emballasje
Mi Transformers Optimus Prime-emballasjen er en papiremballasje designet for en byggeklosslekesett. Forsiden av esken viser det sammensatte produktet, slik at formen og de bevegelige delene er tydelige for kjøperne. Den minimalistiske stilen og fargepaletten gjenspeiler karakterens egenskaper. Utstillings- og emballasjefunksjoner er kombinert i én struktur. Overdekselet åpnes for å avsløre lagvise poser med klosser. Underesken åpnes til begge sider og danner separate oppbevaringsbokser. Delene kan sorteres etter type, og esken kan gjenbrukes til daglig oppbevaring.
The Recognition
About the A' Design Award i Jern
Mi Transformers Optimus Prime Packaging Byggeklosslekens emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Mi Transformers Optimus Prime Packaging Byggeklosslekens emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Mi Transformers Optimus Prime Packaging Byggeklosslekens emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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