Anta Kontorinnredning by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Interiør- og utstillingsdesign Competition Category.
BronseInteriør· 2021
Anta Kontorinnredning
Client: Oatson Interior Design
A' Design Award i Bronse Winner in Interiør Category
Verified Award Winner
Verify Award Status for #106420The Design
About Anta Kontorinnredning
Anta er interiørdesignet til hovedkvarteret til et sportsklesmerke i Shanghai, Kina. Hver etasje fra andre til femte nivå er dedikert til ett merke i konsernet. Deler av førsteetasjen har et åtte meter høyt tak og en stor LED-skjerm som er synlig utenfra. Glatte grå linjer, hvite sportsfigurer og en rød merkebokstav former inngangspartiet. Et rødt hvileområde og et blått gulv følger fargene til to av merkene. Overflatematerialer inkluderer malt aluminiumsplate, eikefinér, marmor og granitt.
The Recognition
About the A' Design Award i Bronse
Anta Kontorinnredning er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Anta Kontorinnredning forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Anta Kontorinnredning tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
- Dimensions & Packaging
- In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
- Tags
- interior design, workplace, brand, modern, international
- Production Technology
- For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
- Design Challenge
- The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
- Research
- In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
- Inspiration
- The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
- Project Duration
- The project started in May 2017 and finished in April 2019 in Shanghai, China.
- Operation Flow
- In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
- Team Members
- Chief designer: Yan Deng
Chief designer: Jia Rong
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