Sølv Emballasje · 2021
Birds and Coffee Emballasje
- A' Design Award i Sølv 2021 in Emballasje
- CLIENT: Kavos gurmanai
- Estimated Number of Design Views: 23,535
- Verification code 18CB3EEBB8 · Verify this award
Colors
About Birds and Coffee Emballasje
Ethvert produkt fortjener riktig emballasje. Gjennom utviklingen av denne emballasjen hjalp designeren et vellykket kaffebrenneri med å nå nye mennesker som setter pris på kaffe av premiumkvalitet og bryr seg om dens opprinnelse. Ved å gi emballasjen et nytt utseende ønsket designeren å fremheve verdien av den håndlagde kaffen som kommer fra nesten alle kontinenter. Beslutningen om å bruke fugleillustrasjoner fra hvert land var basert på deres elegante natur og også den håndverkspreg de gir sluttproduktet. Kraftpapir og den dype mørkbrune fargen i illustrasjonene tjener også samme formål.
About the A' Design Award i Sølv
Birds and Coffee Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Birds and Coffee Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Birds and Coffee Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Dimensions & Packaging
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Tags
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- Production Technology
- Digital printing on kraft paper
- Design Challenge
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Research
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Inspiration
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Project Duration
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Operation Flow
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
