Novacolor Malingsutstilling by Peihe Xie

Novacolor Malingsutstilling by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Interiør- og utstillingsdesign Competition Category.

BronseInteriør· 2021

Novacolor Malingsutstilling

by Peihe Xie

Client: AD Architecture

A' Design Award i Bronse Winner in Interiør Category

10,469
Verified Award Winner
Verify Award Status for #106881

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Colors

The Design

About Novacolor Malingsutstilling

Novacolor er en malingsutstilling i Shantou, Guangdong-provinsen i Kina. Interiøret dekker 180 kvadratmeter og viser frem mer enn 200 malingstekstuerer og -farger. Utstillingslokalet ligger i et hjørne av et kjøpesenter med lav besøksstrøm, så det å tiltrekke seg oppmerksomhet var sentralt i designstrategien. En innsnevret åpning markerer overgangen inn i rommet. En blå ellipsoideform henger over inngangen og gjenspeiler kurven i planløsningen. Materialene inkluderer rustfritt stål, maling, mikrosement, transparent film og glass som kan skiftes mellom gjennomsiktig og ugjennomsiktig. En strukket membranstruktur sprer et mykt lys over de utstilte produktene.

The Recognition

About the A' Design Award i Bronse

Novacolor Malingsutstilling er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Novacolor Malingsutstilling forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Novacolor Malingsutstilling tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun