The Mask That Ate The Virus Primary Function: Virusdrepende munnbind by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2021
The Mask That Ate The Virus Primary Function: Virusdrepende munnbind
by Birger Linke
Client: Birger Linke Design
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus Primary Function: Virusdrepende munnbind
Det sveitsiske bioteknologiselskapet Livinguard utviklet et tekstil for gjenbrukbare munnbind som inaktiverer og eliminerer bakterier, sopp og virus (inkl. Covid-19) ved kontakt. Denne idéen bringes til live i emballasjen: Munnbindet leveres i en steril pakke. En påfestet plaststrimmel animerer – når den skyves opp og ned – en grafisk fremstilling av et virus som blir spist opp i prosessen, noe som tilfører et sårt tiltrengt snev av humor i fortvilte dager. For å unngå forveksling av munnbind blant familiemedlemmer, og dermed krysskontaminering, følger det med ulikt fargede justeringsklips i en separat lomme for å tilpasse hvert enkelt munnbind.
The Recognition
About the A' Design Award i Sølv
The Mask That Ate The Virus Primary Function: Virusdrepende munnbind er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. The Mask That Ate The Virus Primary Function: Virusdrepende munnbind forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. The Mask That Ate The Virus Primary Function: Virusdrepende munnbind er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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