SciFest Los Angeles Festivalidentitetssystem by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2021
SciFest Los Angeles Festivalidentitetssystem
Client: Art Center College of Design
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Festivalidentitetssystem
SciFest Los Angeles er et festivalidentitetssystem skapt for en hypotetisk åtte dager lang filmfestival dedikert til science fiction-filmer. Programmet kurateres med klassiske science fiction-filmer fra 1970 til 2017, og dekker undersjangre som action, animasjon og mysterium. En dimensjonal skrifttype, inspirert av scener fra fire dimensjoner, fungerer som hovedspråket visuelt på tvers av alle applikasjoner. Plakatene benytter utvidet virkelighet (augmented reality), slik at betrakterne kan utforske dybden i dem. Grensesnittene til appen og nettsiden bruker kinetisk tredimensjonal grafikk.
The Recognition
About the A' Design Award i Jern
SciFest Los Angeles Festivalidentitetssystem er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. SciFest Los Angeles Festivalidentitetssystem forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. SciFest Los Angeles Festivalidentitetssystem respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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