RV wine Vinemballasje by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2021
RV wine Vinemballasje
by Hu Jijun
Client: SIVA X Dreamatic Design
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #107706The Design
About RV wine Vinemballasje
RV er en emballasjedesign for en fransk vin som tilbys som en eksklusiv, begrenset reserveutgave. Partiet er begrenset til 6 000 flasker rødvin, hver med 750 ml og 13,5 prosent alkohol. Det visuelle språket refererer til den moderne og sofistikerte modestilen i Paris, Frankrike, og uttrykker en utsøkt og enkel livsstil. Etiketten er produsert med spot-UV, folietrykk og screentrykk på resirkulerbar PVC. Målet er å gjøre merket lett gjenkjennelig og minneverdig gjennom emballasjen alene.
The Recognition
About the A' Design Award i Bronse
RV wine Vinemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. RV wine Vinemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. RV wine Vinemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
- Dimensions & Packaging
- Red Wine：13.5%vol, 750ml.
- Tags
- Premium, Pure, Fascinating, Unique, Contemporary
- Production Technology
- spot UV, Hot stamp print, and Screenprint on recyclable PVC
- Design Challenge
- How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.
Control the quality of various special printing processes during production. - Research
- In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
- Inspiration
- RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
- Project Duration
- The project started in April 2018 and finished in August 2019 in Shanghai.
- Team Members
- Hu Jijun
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