3 Mobile Lifestyle Store Primærfunksjon: Interiørdesign for butikk by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Interiør- og utstillingsdesign Competition Category.
SølvInteriør· 2021
3 Mobile Lifestyle Store Primærfunksjon: Interiørdesign for butikk
Client: IMO design
A' Design Award i Sølv Winner in Interiør Category
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- Verified Award Winner
- Verify Award Status for #108092
The Design
About 3 Mobile Lifestyle Store Primærfunksjon: Interiørdesign for butikk
3 Mobile Lifestyle Store er et interiørdesign for butikk til et mobilnettverksmerke i Hongkong. Butikken dekker 150 kvadratmeter. Kontrasterende svarte og hvite striper løper gjennom hvert hjørne av rommet. Brede diagonale linjer former den lineære lysstangen og gulvmønsteret. Treoverflater tilfører en følelse av harmoni og enkelhet. Kundeserviceområdet bruker lyddempende tekstilskillevegger inspirert av førsteklasses flyseter. Et lukket verksted med bevegelige glassvegger huser opplæring og kan åpnes mot salgsområdet ved arrangementer.
The Recognition
About the A' Design Award i Sølv
3 Mobile Lifestyle Store Primærfunksjon: Interiørdesign for butikk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. 3 Mobile Lifestyle Store Primærfunksjon: Interiørdesign for butikk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. 3 Mobile Lifestyle Store Primærfunksjon: Interiørdesign for butikk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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