Hang Seng Bank Bankfilial interiør by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Interiør- og utstillingsdesign Competition Category.
BronseInteriør· 2021
Hang Seng Bank Bankfilial interiør
Client: IMO design
A' Design Award i Bronse Winner in Interiør Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Bankfilial interiør
Hang Seng Bank er en bankfilial av ny generasjon, lokalisert i Hong Kong. Filialen dekker 152 kvadratmeter og har en åpen og innbydende planløsning, med behagelig belysning og varme treelementer. Digitale servicefunksjoner er integrert i interiøret, inkludert elektronisk billettsystem, en digital servicebar og en selvbetjeningsskranke. Kunder kan skaffe seg en elektronisk billett for skrankebetjening gjennom en mobilbank-applikasjon før ankomst. Designet har som mål å redusere ventetiden i filialen og gjøre bankvirksomhet mer effektiv og interaktiv.
The Recognition
About the A' Design Award i Bronse
Hang Seng Bank Bankfilial interiør er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hang Seng Bank Bankfilial interiør forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hang Seng Bank Bankfilial interiør tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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