Eco Expo Korea Plakat by Juwon Kim and Nakyeong Shin

Eco Expo Korea Plakat by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2021

Eco Expo Korea Plakat

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner
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The Design

About Eco Expo Korea Plakat

Eco Expo Korea er en plakat- og interaktiv webdesign om matjordørkenspredning. Plakaten er produsert i A0-format og måler 1189 ganger 841 millimeter. Flere pikselnivåer dukker opp og forsvinner over bilder av planter, og skader dem eller forvandler dem til nye former. Hvert lag dekker det forrige ved å endre forholdet sitt. Effekten viser til en 404-feil og illustrerer gapet mellom den opprinnelige planten og et kunstig utvalgt nytt konsept. Designet har som mål å øke bevisstheten om plantearter som er i ferd med å forsvinne.

The Recognition

About the A' Design Award i Bronse

Eco Expo Korea Plakat er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Eco Expo Korea Plakat forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Eco Expo Korea Plakat tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin