LiNing 8th Gen Flaggskipbutikk by Yingtao Xu

LiNing 8th Gen Flaggskipbutikk by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Interiør- og utstillingsdesign Competition Category.

SølvInteriør· 2021

LiNing 8th Gen Flaggskipbutikk

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award i Sølv Winner in Interiør Category

16,484

Verified Award Winner

Verify Award Status for #109123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About LiNing 8th Gen Flaggskipbutikk

LiNing 8. generasjon er en flaggskipbutikk for et sportsmerke, som dekker 2049 kvadratmeter. Designet henter inspirasjon fra løpebaner og basketballbaner. Inngangen viser løpeprodukter under fargeskiftende lysbånd som lyser i takt. En LED-skjerm i sentrum minner om skjermene over basketballbaner og rammer inn basketballutstillingen. Innvendige overflater bruker enkel sement, mens hyllene er laget av metall og rustfritt stål med en overflatefinish i karbonfibertekstur. Hyllene kan demonteres og resirkuleres for å redusere avfall. Varene er gruppert i tydelige temaområder.

The Recognition

About the A' Design Award i Sølv

LiNing 8th Gen Flaggskipbutikk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. LiNing 8th Gen Flaggskipbutikk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. LiNing 8th Gen Flaggskipbutikk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.