X-Hale Kampanjedesign by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2021
X-Hale Kampanjedesign
by Yiwen Tu
Client: The International Society for Performing and Visual Arts
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #109267The Design
About X-Hale Kampanjedesign
X-Hale er en kampanjedesign skapt for en virtuell kunstutstilling. Kampanjen inkluderer en logo, plakater, et banner, en trailer og grafiske elementer for direktesendinger. Det visuelle hovedelementet er en 2.5D-typografisk struktur. Irrigerende (regnbueskimrende) farger brukes for å antyde letthet, flyt og mystikk. Mange elementer, som kvadratiske plakater og sitatkort, er animert med en rolig, pustende bevegelse. Materialene er utarbeidet for nettside og sosiale medier i flere formater. Kampanjen støtter nettbaserte samtaler mellom kunstnere og publikum under pandemien.
The Recognition
About the A' Design Award i Bronse
X-Hale Kampanjedesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. X-Hale Kampanjedesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. X-Hale Kampanjedesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- Dimensions & Packaging
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - Tags
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- Production Technology
- 2.5D typography, Iridescent, photoshop, c4d
- Design Challenge
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- Research
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- Inspiration
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- Project Duration
- This is an ongoing project starting in July 2020 in New York and Beijing
- Operation Flow
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- Team Members
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - Image Credits
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
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