Atelier Intimo Flagship Butikklokale by O and O Studio Ltd

Atelier Intimo Flagship Butikklokale by O and O Studio Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Interiør- og utstillingsdesign Competition Category.

SølvInteriør· 2021

Atelier Intimo Flagship Butikklokale

by O and O Studio Ltd

Client: O&O Studio

A' Design Award i Sølv Winner in Interiør Category

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Verified Award Winner
Verify Award Status for #110753

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The Design

About Atelier Intimo Flagship Butikklokale

Vår verden ble rammet av et enestående virus i 2020. Atelier Intimos første flaggskipbutikk designet av O and O Studio er inspirert av konseptet Gjenfødelse av den svidde jord, som innebærer integrering av naturens helbredende kraft som gir menneskeheten nytt håp. Samtidig som et dramatisk rom er utformet som lar besøkende tilbringe øyeblikk med å forestille seg og fantasere i en slik tid og et slikt rom, er det også skapt en serie kunstinstallasjoner for fullt ut å demonstrere merkets sanne egenskaper. Flaggskipbutikken er ikke et ordinært butikklokale, det er Atelier Intimos scene.

The Recognition

About the A' Design Award i Sølv

Atelier Intimo Flagship Butikklokale er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Atelier Intimo Flagship Butikklokale forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Atelier Intimo Flagship Butikklokale er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensions & Packaging: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tags: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Production Technology: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Design Challenge: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Research: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiration: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Project Duration: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Operation Flow: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Team Members: Suzanne Li
Eric Chan
Katt Chung Yap
Image Credits: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo