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ReAim Plattform for push-varsler by Miodrag Karalejic

ReAim Plattform for push-varsler by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grensesnitt-, interaksjons- og brukeropplevelsesdesign Competition Category.


SølvGrensesnitt· 2021

ReAim Plattform for push-varsler

by Miodrag Karalejic

Client: ReAim

A' Design Award i Sølv Winner in Grensesnitt Category

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The Design

About ReAim Plattform for push-varsler

ReAim tilbyr en enkel måte å øke brukerengasjementet på. ReAim brukes til å sende målrettede push-varsler til besøkende slik at de kommer tilbake. Plattformen gir eiere av ulike typer nettsteder mulighet til å engasjere på nytt og nå sitt publikum selv når de ikke er på nettstedet, gjennom push-varsler. Målet er at alle skal kunne publisere en kampanje, legge til kreativt innhold og begynne å sende push-meldinger i løpet av få minutter etter registrering.

The Recognition

About the A' Design Award i Sølv

ReAim Plattform for push-varsler er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. ReAim Plattform for push-varsler forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. ReAim Plattform for push-varsler er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.

Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration.
Dimensions & Packaging
ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
Tags
ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
Production Technology
The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
Design Challenge
Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
Research
In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
Inspiration
ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.

For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user.
Project Duration
It started in January 2020 and launched in August 2020.
Operation Flow
We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers.
Team Members
Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic

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