Zhanggong Times Brennevinsemballasje by Wen Liu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2021
Zhanggong Times Brennevinsemballasje
by Wen Liu
Client: Jiangxi Zhanggong Liquor Co., Ltd
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #112289The Design
About Zhanggong Times Brennevinsemballasje
Zhanggong Times er en emballasjedesign for en Baijiu produsert i Jiangxi-provinsen i Kina. Flasken er laget av keramikk med dekorativ brenning. Fronten av esken bruker riflet papir, og hovedlogoen er plassert på en metallplate. Designet henter inspirasjon fra Ganzhou, kjent som fødestedet for den røde kulturen. Rødt brukes som en symbolsk farge og kombineres med underordnet grafikk. En rolig illustrasjon viser regionale geografiske og historiske elementer, inkludert Gan-elven. Emballasjen måler 160 x 120 x 330 millimeter.
The Recognition
About the A' Design Award i Jern
Zhanggong Times Brennevinsemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Zhanggong Times Brennevinsemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Zhanggong Times Brennevinsemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Dimensions & Packaging
- 160mm*120mm*330mm
- Tags
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- Production Technology
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Design Challenge
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Research
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- Inspiration
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Project Duration
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Operation Flow
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Team Members
- Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- Image Credits
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
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