Maskeeper Oppbevaringsetui for munnbind by Maurice Kwok and Steve Yeung

Maskeeper Oppbevaringsetui for munnbind by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Mote- og reisetilbehørdesign Competition Category.

JernTilbehør· 2021

Maskeeper Oppbevaringsetui for munnbind

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award i Jern Winner in Tilbehør Category

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Verified Award Winner

Verify Award Status for #112413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Maskeeper Oppbevaringsetui for munnbind

Maskeeper er et midlertidig oppbevaringsetui for munnbind, sammenleggbart til en pakke på størrelse med et visittkort. Maskeeper er laget av polypropylenark i matkvalitet, som stanses og brettes for rask og kostnadseffektiv produksjon. Munnbindet plasseres på det åpne arket og brettes inne i det, slik at munnbindets overflater holdes dekket og krysskontaminering reduseres. Med mål på 91 x 61 x 8 millimeter og en vekt på 10 gram passer Maskeeper enkelt i en lomme. Designet gir et ryddig og hygienisk alternativ til å pakke inn avtatte munnbind i papirservietter eller konvolutter under måltider.

The Recognition

About the A' Design Award i Jern

Maskeeper Oppbevaringsetui for munnbind er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Maskeeper Oppbevaringsetui for munnbind forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Maskeeper Oppbevaringsetui for munnbind respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung