BSTN Raffle Sneakersboks by Ralf Kauffmann

BSTN Raffle Sneakersboks by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Reklame, markedsføring og kommunikasjonsdesign Competition Category.

SølvReklame· 2021

BSTN Raffle Sneakersboks

by Ralf Kauffmann

Client: Brainartist GmbH

A' Design Award i Sølv Winner in Reklame Category

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Verified Award Winner
Verify Award Status for #112712

Oppdag nå Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BSTN Raffle Sneakersboks

Oppgaven var å designe og produsere en actionfigur for en Nike-sko. Siden denne skoen kombinerer et hvitt slangeskinnsdesign med lysegrønne elementer, var det klart at actionfiguren skulle være en kontorsjonist. Designerne skisserte og optimaliserte figuren på svært kort tid som en actionfigur i stilen til de velkjente actionheltene. Deretter designet de en liten tegneserie med en historie og produserte denne figuren i 3D-printing med høykvalitetsemballasje.

The Recognition

About the A' Design Award i Sølv

BSTN Raffle Sneakersboks er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. BSTN Raffle Sneakersboks forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. BSTN Raffle Sneakersboks er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging: Hero: 30cm
Box : 40cm
Tags: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology: 3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge: Timetable from idea to delevering: 6 Weeks
Research: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members: Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits: Copyright by Brainartist, Nike and BSTN.