Designet Island Rain Spiked Sparkling Seltzer Packaging av Nicholas McMillan er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2021
Island Rain Spiked Sparkling Seltzer Packaging
Klient: Omaha Brewing Company
Vinner av A' Design Award i Bronse i kategorien Emballasje
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Om Island Rain Spiked Sparkling Seltzer Packaging
The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.
Anerkjennelsen
Om A' Design Award i Bronse
Island Rain Spiked Sparkling Seltzer Packaging er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Island Rain Spiked Sparkling Seltzer Packaging forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Island Rain Spiked Sparkling Seltzer Packaging tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.
A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors. - Dimensjoner og emballasje
- 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm - Stikkord
- packaging, typography, clean, crisp, bright
- Produksjonsteknologi
- The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
- Designutfordring
- The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.
Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge. - Forskning
- Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.
Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.
Data Collection
Qualitative
Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production. - Inspirasjon
- Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
- Prosjektvarighet
- The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
- Driftsflyt
- Pop open a can and enjoy the beverage that is Island Rain.
Sponset
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