Boo Primærfunksjon: Emballasje for rengjøringsprodukter av Evgeniya Abramova

Designet Boo Primærfunksjon: Emballasje for rengjøringsprodukter av Evgeniya Abramova er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2021

Boo Primærfunksjon: Emballasje for rengjøringsprodukter

av Evgeniya Abramova

Klient: Boo

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Farger

Designet

Om Boo Primærfunksjon: Emballasje for rengjøringsprodukter

Boo er et emballasjedesign for en serie rengjøringsprodukter beregnet på hjem med små barn. Serien inkluderer en gel for vasking av barns servise og leker med kamilleekstrakt, en gulvrengjøringsgel med aloe vera-ekstrakt og en badespray med tea tree-ekstrakt. Produktene er basert på naturlige ingredienser, uten fargestoffer og parfyme. Hver plastflaske har en krympehylse-etikett i bleke farger. Illustrasjoner av mikrober vises på etikettene, og hvert produkt viser en forskjellig mikrobe. Klare områder på flasken antyder at bakteriene tørkes bort.

Anerkjennelsen

Om A' Design Award i Sølv

Boo Primærfunksjon: Emballasje for rengjøringsprodukter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Boo Primærfunksjon: Emballasje for rengjøringsprodukter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Boo Primærfunksjon: Emballasje for rengjøringsprodukter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Dimensjoner og emballasje: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Stikkord: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Produksjonsteknologi: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Designutfordring: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Forskning: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inspirasjon: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Prosjektvarighet: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Driftsflyt: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patenter: Copyrights belong to Evgeniya Abramova, 2019
Teammedlemmer: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Bildekreditering: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin