Hotel New Grand Ready-to-eat Meals Matemballasje by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Matemballasje by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award i Gull in Emballasjedesign Competition Category.

GullEmballasje· 2021

Hotel New Grand Ready-to-eat Meals Matemballasje

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award i Gull Winner in Emballasje Category

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Verified Award Winner

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Matemballasje

Hotel New Grand Ready-to-eat Meals er en emballasjedesign for ferdigretter, inkludert biffkarri, kyllingkarri og napolitansk pastasaus. Esken er laget av kartong og bruker motivet av en suppegryte som sitt viktigste grafiske element. Det minimalistiske designet unngår illustrasjonene og matfotografiene som ofte sees på emballasje for ferdigmat. Hensikten er å formidle tradisjonen og prestisjen til et klassisk hotell i Yokohama med et snev av vidd. Emballasjen passer til måltider hjemme og velges også som gave.

The Recognition

About the A' Design Award i Gull

Hotel New Grand Ready-to-eat Meals Matemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Hotel New Grand Ready-to-eat Meals Matemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hotel New Grand Ready-to-eat Meals Matemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.