Designet Akbank ATM Primærfunksjon: Grensesnitt for minibank av Akbank T.A.S er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Grensesnitt-, interaksjons- og brukeropplevelsesdesign.
SølvGrensesnitt· 2021
Akbank ATM Primærfunksjon: Grensesnitt for minibank
av Akbank T.A.S
Klient: Akbank
Vinner av A' Design Award i Sølv i kategorien Grensesnitt
Verifisert prisvinner
Verifiser prisstatus for #114208Designet
Om Akbank ATM Primærfunksjon: Grensesnitt for minibank
Akbank ATM er et nettbasert grensesnitt utviklet for minibanker. Grensesnittet vises på skjermer med 1024 x 768 piksler og støtter flere språk, inkludert engelsk, tysk, russisk og fransk. Et personlig dashbord presenterer innhold basert på brukerens atferdsmønstre og modeller for finansielle beslutninger. Enkle oppsett og tydelig informasjon hjelper brukerne med å følge hvert trinn. Den mobilinspirerte tilnærmingen bruker kjente interaksjoner, og en gjennomsnittlig transaksjon tar omtrent ti sekunder mindre enn før.
Anerkjennelsen
Om A' Design Award i Sølv
Akbank ATM Primærfunksjon: Grensesnitt for minibank er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Akbank ATM Primærfunksjon: Grensesnitt for minibank forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Akbank ATM Primærfunksjon: Grensesnitt for minibank er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Dimensjoner og emballasje
- 1024px X 768px screens within an Automated-Teller-Machine device
- Stikkord
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Produksjonsteknologi
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Designutfordring
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Forskning
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Inspirasjon
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Prosjektvarighet
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Driftsflyt
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patenter
- Copyrights belong to Akbank T.A.Ş, 2020.
- Teammedlemmer
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Bildekreditering
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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