Toothpaste Emballasje by Kazuo Fukushima

Toothpaste Emballasje by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2021

Toothpaste Emballasje

by Kazuo Fukushima

Client: Nippon Zettoc co.,ltd.

A' Design Award i Sølv Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #117108

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Colors

The Design

About Toothpaste Emballasje

Emballasjedesignet for tannkremen er inspirert av en akvarelltube. Det minner om gleden ved å velge farger når man maler. Tannkremen er en unik kombinasjon av naturlige ingredienser og aminosyrer. Derfor representerer den øvre halvdelen av emballasjen et naturlig uttrykk, mens den nedre halvdelen har et vitenskapelig og teknologisk uttrykk. Det er et design som kombinerer to forskjellige elementer i ett. Til slutt kombinerer merkevaresymbolet to tannbørster i form av et kors for å enkelt utforme trygge munnhygieneprodukter.

The Recognition

About the A' Design Award i Sølv

Toothpaste Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Toothpaste Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Toothpaste Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions & Packaging: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Production Technology: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Design Challenge: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Project Duration: The project started in August 2020 and finished in January 2021 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Nippon Zettoc co.,ltd.
Team Members: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Image Credits: Photographer: Zhu Jie