Better than Perfect Magasin by Gerhard Kirchschlaeger

Better than Perfect Magasin by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Trykt og publisert mediadesign Competition Category.

BronseTrykk· 2021

Better than Perfect Magasin

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award i Bronse Winner in Trykk Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Magasin

Better than Perfect er et matmagasin som bringer en matblogg fra internett over i trykt form. Oppskriftene er kreative, men samtidig enkle, og hver oppskrift presenteres over et dobbeltsidig oppslag med store fotografier og livlig typografi. Layouten benytter generøst med tomrom og bryter med vanlige lesevaner for å skape visuell spenning. Magasinet måler 22 ganger 31 centimeter og har 32 sider. Det er brukt resirkulert bjørkepapir, digitaltrykk og trådsying. En ingrediensindeks avslutter magasinet og kan også fungere som en handleliste.

The Recognition

About the A' Design Award i Bronse

Better than Perfect Magasin er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Better than Perfect Magasin forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Better than Perfect Magasin tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger