BonBonne Nuit Primærfunksjon: Godteriemballasje by Ka Wai Tsun

BonBonne Nuit Primærfunksjon: Godteriemballasje by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2021

BonBonne Nuit Primærfunksjon: Godteriemballasje

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Primærfunksjon: Godteriemballasje

Boktekst: BonBonne Nuit er en emballasjedesignserie for godteri. Navnet kombinerer to franske ord, bon bon, som betyr godteri, og bonne nuit, som betyr god natt. Konseptet inviterer kundene til å smake på sine egne lucide drømmer. Emballasjen bruker en montasjestil som forener surrealistiske elementer. Fordi lucide drømmer er kontrollerbare, antyder historien på hver pakning et ønske som folk sannsynligvis har. De konseptuelle produktnavnene er ment å utløse fantasifulle scener i sinnet. Serien består av tre poser, tre runde miniesker og to rektangulære esker med håndtak.

The Recognition

About the A' Design Award i Jern

BonBonne Nuit Primærfunksjon: Godteriemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. BonBonne Nuit Primærfunksjon: Godteriemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. BonBonne Nuit Primærfunksjon: Godteriemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.