Xixia King Vin by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2021

Xixia King Vin

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner
Verify Award Status for #118809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xixia King Vin

Dette er en emballasjedesign for vin. Vinetikettens form er et eikefat. Den gylne delen likner vin som sakte renner ned fatet og danner en glassform på en smart måte. Når du holder vinflasken er det som å holde et gyllent glass i hånden. Mønstrene med konkav og konveks tekstur på etiketten er hentet fra helleristninger. Merkevarelogoen til Xixia King er utformet i stilen til gamle Xixia-tegn, noe som gir sterke regionale kulturelle trekk.

The Recognition

About the A' Design Award i Bronse

Xixia King Vin er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Xixia King Vin forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Xixia King Vin tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release