Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog av The Pure1 Team

Designet Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog av The Pure1 Team er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Nettsted og webdesign.

SølvWeb· 2021

Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog

av The Pure1 Team

Klient: Pure Storage

Vinner av A' Design Award i Sølv i kategorien Web

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Designet

Om Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog

Pure1 Service Experience er et nettsted for tjenestekatalog der man kan oppdage og abonnere på skylagring og profesjonelle tjenester. Hver tjeneste presenteres som et kort på et responsivt rutenett som tilpasser seg ulike skjermstørrelser. En detaljside viser bruksområder og priser, mens AI-assisterte anbefalinger hjelper kundene med å sammenligne alternativer. En prøveperiode eller pristilbud kan bestilles med to klikk, og Order Tracker viser fremdriften for hver forespørsel. Hensikten er å gjøre det like enkelt å abonnere på forretningstjenester som å bli med i en strømmeplan.

Anerkjennelsen

Om A' Design Award i Sølv

Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Pure1 Service Experience Primærfunksjon: Nettsted for tjenestekatalog er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimensjoner og emballasje: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Stikkord: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Produksjonsteknologi: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Designutfordring: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Forskning: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspirasjon: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Prosjektvarighet: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Driftsflyt: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Patenter: Pure1® and logo are registered trademarks of Pure Storage
Teammedlemmer: Pure1 Design, Engineering, and Product team
Bildekreditering: All images and video contents used in this submission are properties of Pure Storage