Have A Good Tea Teemballasje by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2021
Have A Good Tea Teemballasje
Client: Zikkichi Co.,Ltd.
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #119804The Design
About Have A Good Tea Teemballasje
Have A Good Tea er en emballasjedesign for en japansk smakstilsatt te produsert i den historiske byen Kawagoe. Boksen inneholder te med kirsebærblomst- og nattkirsebærblomstsmak, laget for sesongen med kirsebærblomstbetraktning. Håndtegnede vannfargeillustrasjoner viser et lokalt landskap, og logoområdet er preget for å skille det fra bakgrunnskunsten. Boksen er lett å holde, laget av resirkulerbart, matt papir av høy kvalitet, og kan tas i stykker for resirkulering. Designet har som mål å introdusere teekultur for yngre mennesker.
The Recognition
About the A' Design Award i Bronse
Have A Good Tea Teemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Have A Good Tea Teemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Have A Good Tea Teemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
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