Destroy Offentlig velferdsplakat by Lin Lin

Destroy Offentlig velferdsplakat by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2021

Destroy Offentlig velferdsplakat

by Lin Lin

Client: Lin Lin

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #120031

View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Offentlig velferdsplakat

Destroy er en offentlig velferdsplakat skapt for å fremme vern av natur og dyreliv. Plakaten benytter grafisk rekonstruksjon, der flere elementer kombineres til en enkelt silhuett. Kun en del av en panda vises, slik at betrakteren mentalt fullfører hele dyret, i tråd med prinsippene i gestaltpsykologien. Svart og hvitt er de eneste fargene som brukes, noe som gir komposisjonen en sterk visuell effekt. Plakaten måler 210 ganger 297 millimeter. Destroy distribueres elektronisk på nett og kan også trykkes på klistremerker eller fotopapir.

The Recognition

About the A' Design Award i Bronse

Destroy Offentlig velferdsplakat er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Destroy Offentlig velferdsplakat forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Destroy Offentlig velferdsplakat tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin