Miltos Botchan Ressha Sjokoladeemballasje av Yuta Takahashi

Designet Miltos Botchan Ressha Sjokoladeemballasje av Yuta Takahashi er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2021

Miltos Botchan Ressha Sjokoladeemballasje

av Yuta Takahashi

Klient: Miltos

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om Miltos Botchan Ressha Sjokoladeemballasje

Miltos Botchan Ressha er en sjokoladeemballasje skapt for et samarbeid mellom et lokomotiv med mer enn 130 års historie og en sjokolademaker. Esken er laget av mørkegrønt finpapir, en farge som henviser til togets lakkering og til matcha-sjokolade. Lokomotivet er gjengitt med matt sort folietrykk, basert på fotografier av det faktiske toget. Logoen og produktnavnet er preget med matt gullfolie. Sjokoladen er gravert med et rutekart tegnet som en labyrint. Et vedlagt kort forklarer hvert stopp og ruten.

Anerkjennelsen

Om A' Design Award i Gull

Miltos Botchan Ressha Sjokoladeemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Miltos Botchan Ressha Sjokoladeemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Miltos Botchan Ressha Sjokoladeemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensjoner og emballasje: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Stikkord: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Produksjonsteknologi: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Designutfordring: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Forskning: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspirasjon: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Prosjektvarighet: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Driftsflyt: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Teammedlemmer: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Bildekreditering: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020