Artificial Intelligence In Design Markedsføringsmateriale for arrangement by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
SølvGrafikk· 2021
Artificial Intelligence In Design Markedsføringsmateriale for arrangement
by Min Huei Lu
Client: Academy of Art University
A' Design Award i Sølv Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #120552The Design
About Artificial Intelligence In Design Markedsføringsmateriale for arrangement
Den grafiske designen gir en visuell representasjon av hvordan kunstig intelligens kan bli en alliert for designere i nær fremtid. Den gir innsikt i hvordan KI kan bidra til å personalisere opplevelsen for forbrukeren, og hvordan kreativitet befinner seg i skjæringspunktet mellom kunst, vitenskap, ingeniørfag og design. Artificial Intelligence In Graphic Design Conference er et 3-dagers arrangement i San Francisco, CA i november. Hver dag er det et designverksted og foredrag fra ulike foredragsholdere.
The Recognition
About the A' Design Award i Sølv
Artificial Intelligence In Design Markedsføringsmateriale for arrangement er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Artificial Intelligence In Design Markedsføringsmateriale for arrangement forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Artificial Intelligence In Design Markedsføringsmateriale for arrangement er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
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