Luzhou Laojiao 1915 Emballasje for spritflaske by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2021
Luzhou Laojiao 1915 Emballasje for spritflaske
by Haijun Shen
Client: DIGA Creative design
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Luzhou Laojiao 1915 Emballasje for spritflaske
Luzhou Laojiao 1915 er emballasje for en kinesisk baijiu-sprit. Flasken er formet som en seilbåt, og de visuelle symbolene er raffinert fra Jiangyang-kartet over Luzhou. Den buede formen refererer til den flytende væsken inni og gir en behagelig følelse i hånden. Flasken er laget av glass med påsprøytet farge og et påført varemerke. Esken er ferdigstilt med bronsering, preging og et påført varemerke. Emballasjen måler 58 ganger 158 ganger 350 millimeter. Målet er et lett og luksuriøst uttrykk for drikkere i alderen 30 til 40 år, med en moderne, eksklusiv følelse som bevarer den tradisjonelle karakteren.
The Recognition
About the A' Design Award i Sølv
Luzhou Laojiao 1915 Emballasje for spritflaske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Luzhou Laojiao 1915 Emballasje for spritflaske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Luzhou Laojiao 1915 Emballasje for spritflaske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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