Hankol Liquor Emballasjedesign by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2021
Hankol Liquor Emballasjedesign
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #121965The Design
About Hankol Liquor Emballasjedesign
Hankol Liquor er en emballasjedesign for en sausesmakende brennevin. Navnet Hankol viser til en person som drikker dristig og lykkelig, noe som gjenspeiler merkevarens menneskeorienterte ånd. Flasken er formet av sterke og enkle linjer, og logoen presenteres på forsiden. Positive og negative former integrerer grunnleggerens silhuett i den negative formen, som minner om merkevarens opprinnelige intensjon. Kinesisk kalligrafi og et segl er brukt i skrifttypen for å presentere en orientalsk kulturell karakter. Ytterboksen er laget av miljøvennlig EPP-materiale.
The Recognition
About the A' Design Award i Bronse
Hankol Liquor Emballasjedesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hankol Liquor Emballasjedesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hankol Liquor Emballasjedesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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