Alishan Forest Primærfunksjon: Arrangementsdesign by Yi-Jen Tu

Alishan Forest Primærfunksjon: Arrangementsdesign by Yi-Jen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

SølvGrafikk· 2021

Alishan Forest Primærfunksjon: Arrangementsdesign

by Yi-Jen Tu

Client: Chiayi Forest District Office - Forestry Bureau

A' Design Award i Sølv Winner in Grafikk Category

38,428

Verified Award Winner

Verify Award Status for #121989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alishan Forest Primærfunksjon: Arrangementsdesign

Alishan Forest er et sett med fire sesongbaserte arrangementsdesign skapt for et nasjonalt friluftsområde i skogen. Hvert arrangement svarer på et sesongtrekk ved skogen: kirsebærblomster om våren, hellige trær om sommeren, lønneblader om høsten og soloppgang om vinteren. Programmet inkluderer en blomsterkonsert, en utendørskino, et malefest i gjennomsiktige hus og en piknik ved soloppgang. Alle omgivelser er bygget med gjennomsiktige, tre- eller naturlige materialer. Målet er å fornye bildet av skogen og oppmuntre til respekt for og sameksistens med naturen.

The Recognition

About the A' Design Award i Sølv

Alishan Forest Primærfunksjon: Arrangementsdesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Alishan Forest Primærfunksjon: Arrangementsdesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Alishan Forest Primærfunksjon: Arrangementsdesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To capsize people's archaic idea that Forest Recreation Area is only for "Forest Conservation and Healthy Hiking," The Aesthetic Proposal for Seasonal Forest led the local government out of the erstwhile manners in forest management. People now started to explore the forest with three new dimensions: "Respect – The Harmony of Human and Nature," "Aesthetics – The Balm of Art and Forest," and "Coexistence – The Reciprocity of Species and Forest."
Dimensions & Packaging: On the premise of respect for nature, four aesthetic forest events were all built with either transparent, wooden or natural materials for people to interact with the environments in the closest way.
Tags: #AlishanNationalForestRecreationArea #ForestExperiences #theAestheticProposalforSeasonalForest #CIS #SocialImpact #TravelduringPandemic
Production Technology: We designed four aesthetic events— "Spring, Floral Concerts between Cherry Blossoms," "Summer, The Forest Cinema Under Sacred Trees," "Autumn, The Painting Party in Maple Forest," and "Winter, The Sunrise Picnic on Grass," in response to four seasonal features of Alishan: flowers, sacred trees, maple and sunrise. Through serial aesthetic experiences in sound, vision, touch and feel, people immersed themselves in woods without forgetting the importance of coexistence with nature.
Design Challenge: Alishan is known for its diverse sceneries, sunrise, cloud sea, sacred trees, railways, etc. However, it lacks annual quintessential events and marketing strategies. Ever since the Alishan National Forest Recreation Area was established, there was always the same activity every year. While Alishan was undergoing a tourism transformation, it encountered the outbreak of the Covid-19 pandemic. Therefore, how to subvert people's stereotypes for Alishan and create a brand-new traveling experience for people during the pandemic were two major challenges for our proposal.
Research: The forest not only can regulate weather, clear the air and hinder air pollution, but it also consists of ecosystem diversity and provides social and economic benefits. This proposal inspires people with deference for the forest through serial aesthetic events with forest knowledge. By word-of-mouth publicity, people initiate their balmy seasonal visits to Alishan. With different aesthetic cultures, regular seasonal trips and revisits, this proposal creates a benevolence cycle for the forest.
Inspiration: Alishan National Forest Recreation Area, known for its ecosystem diversity, was founded in 2001. In the past decades, Alishan, in the face of increasing elderly tourists, was shrouded with an old-fashioned image. In the transformation process, Alisan faced the biggest challenge of the COVID-19 pandemic outbreak in 2020. To respond to such a challenge, we proposed "The Aesthetic Proposal for Seasonal Forest," which brought artistic experiences to the Alishan forest in four seasons. Through serial activities in art, ecology and traveling, people explored the Spring, Summer, Autumn, and Winter Alishan forest in a brand-new way. In this project, Alishan underwent a tourism makeover, turned into an exit for people miserably latched in the post-pandemic period, and successfully attracted tourists at different ages.
Project Duration: The project started in January 2020 and finished in December 2020 in Alishan National Forest Recreation Area.

"Spring, Floral Concerts between Cherry Blossoms" on March 10, 2020
"Summer, The Forest Cinema Under Sacred Trees" on August 8, 2020
"Autumn, The Painting Party in Maple Forest" on October 9, 2020
"Winter, The Sunrise Picnic on Grass" on November 14, 2020
Operation Flow: We tailor forest events based on seasons, terrains and cultures.
Spring, the violinist leads people along the cherry blossom trail with dulcet melodies.
Summer, with Bluetooth earphones, people watch a movie under the sacred trees without disturbing the night ecosystem.
Autumn, people attend a painting party in transparent houses. The colorful houses later become the pop-up installation art that blends into the forest.
Winter, in sunrise, people enjoy a forest picnic without creating pollution.
Four aesthetic forest events teach people the importance of coexistence by: 1. Knowledge for forest 2. Respect for forest 3. Relaxation with forest.
Team Members: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO