Yudong CUN Maskotdesign by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2021
Yudong CUN Maskotdesign
by Linggaung Chen, Sf Zhang and Cy Zhao
Client: Communication University of Zhejiang
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #122041The Design
About Yudong CUN Maskotdesign
Yudong CUN er en maskotdesign skapt for Yudong-landsbyen, en landsby i Kina kjent for bøndenes malerkunst. Maskoten er basert på fiskefiguren som er kjennetegnende for landsbyen. Fisken er tegnet som en enkel tegneseriefigur og kombineres med lokale bondemalings-motiver og flaggsymboler fra land over hele verden. Resultatet er et fargerikt sett med bilder som forener lokal kultur med en internasjonal visuell stil. Maskoten har ingen fast størrelse og kan produseres som statisk eller animert grafikk.
The Recognition
About the A' Design Award i Jern
Yudong CUN Maskotdesign er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Yudong CUN Maskotdesign forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Yudong CUN Maskotdesign respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
- Dimensions & Packaging
- It has no fixed size and can be made according to the required size.
- Tags
- Chinese elements, international style
- Production Technology
- Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
- Design Challenge
- The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
- Research
- Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
- Inspiration
- The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
- Operation Flow
- The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
- Team Members
- Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen - Image Credits
- Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen
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