Gull Interiør · 2021
BD's Hype Tribe Kontorinteriørdesign
- A' Design Award i Gull 2021 in Interiør
- CLIENT: DB and B Pte Ltd
- Estimated Number of Design Views: 25,018
- Verification code 3277308558 · Verify this award
Colors
About BD's Hype Tribe Kontorinteriørdesign
BD's Hype Tribe er et kontorinteriør fordelt over to etasjer i en bygning i Singapore. Designet forener flere forretningsenheter i ett felles fellesskapsområde. Et resepsjonsområde, co-working-kafésoner og arbeidsnabolag er knyttet sammen gjennom en kontinuerlig visuell reise. Ett kaféområde er inspirert av en utendørsatmosfære og tilbyr et rolig og behagelig miljø. Nedhengte akustiske paneler skaper en følelse av flyt over rommet. Tre og grønne planter kombineres for å bringe biofile elementer innendørs. En tilnærming med deling av arbeidsplasser støtter effektiv utnyttelse av gulvarealet.
About the A' Design Award i Gull
BD's Hype Tribe Kontorinteriørdesign er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. BD's Hype Tribe Kontorinteriørdesign forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. BD's Hype Tribe Kontorinteriørdesign skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Press Kit
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
