Bronse Reklame · 2021
I Love You From Afar Sosial
by Alvaro Gonzalez and Renato Galecio
- A' Design Award i Bronse 2021 in Reklame
- CLIENT: Inbrax
- Estimated Number of Design Views: 13,549
- Verification code 04441B5E52 · Verify this award
Colors
About I Love You From Afar Sosial
I begynnelsen av pandemien, da alle var i karantene i Chile, var alle Miniso-butikker stengt. For å opprettholde forpliktelsen overfor sitt publikum ble kampanjen «Jeg elsker deg på avstand» opprettet, som ble gjennomført 100 % på nett og leverte tusenvis av ideer for å underholde forbrukerne mens de var stengt inne.
About the A' Design Award i Bronse
I Love You From Afar Sosial er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. I Love You From Afar Sosial forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. I Love You From Afar Sosial tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Image Credits
- Miniso, Inbrax
