Kairi Murakami Merkevareidentitet redesign by Daisuke Kobayashi

Kairi Murakami Merkevareidentitet redesign by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2021

Kairi Murakami Merkevareidentitet redesign

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Merkevareidentitet redesign

Kairi Murakami er en redesignet merkevareidentitet skapt for et hotell på Iki-øya i Nagasaki, Japan. Symbolet er basert på kanjien Ichi, hvis form er en enkelt horisontal linje, og som forekommer i hotellets navn. Linjen minner også om utsikten over Yunomoto-bukten, det første synet gjestene ser ved ankomst. Logoen er satt sammen av rette linjer og sirkler, og uttrykker et kraftfullt og minneverdig landskap. Fargene benytter fargeoverganger som minner om solnedgangen. Identiteten ble anvendt på skilt i lobbyen, visittkort og brevhoder, og presenterer hotellet som et hjem nummer to.

The Recognition

About the A' Design Award i Bronse

Kairi Murakami Merkevareidentitet redesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Kairi Murakami Merkevareidentitet redesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Kairi Murakami Merkevareidentitet redesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi