Sølv Grafikk · 2022
Scentwalk Primærfunksjon: Visuell identitet
by Chao Yang, Yiyang Li and Yilin Wang
- A' Design Award i Sølv 2022 in Grafikk
- CLIENT: Communication University of Zhejiang
- Estimated Number of Design Views: 36,988
- Verification code 1AB56AEA54 · Verify this award
Colors
About Scentwalk Primærfunksjon: Visuell identitet
Scentwalk er en konseptuell visuell identitet for et fremtidig selskap som henter ut og lagrer minner i form av lukt. Logoen er en forkortelse av merkenavnet og er bygget på idéene om luktmolekyler, data, ekstraksjon, innsamling og gange. Fargepaletten benytter holografisk sølvfolie, et materiale som ser sølvfarget ut, men som reflekterer farge i lys, noe som gjenspeiler tanken om at gass er fargeløs, men likevel kan skape følelser. Merket er dynamisk og ledsages av en bestemt lyd. Tilhørende plakater og produkter henvender seg til en selv, partnere, familie og venner.
About the A' Design Award i Sølv
Scentwalk Primærfunksjon: Visuell identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Scentwalk Primærfunksjon: Visuell identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Scentwalk Primærfunksjon: Visuell identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
