Designet Xiaoxiancao Tepose av Jin Zhang er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2022

Xiaoxiancao Tepose

av Jin Zhang

Klient: Xiao xian cao

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Xiaoxiancao Tepose

Gjennom studiet av teposers opprinnelse valgte designeren historien fra Tang-dynastiet, og brukte tedrikking med ermer som dekker munnen som hovedvisuelt uttrykk for å la flere mennesker lære om og elske te på en mer interessant måte. På baksiden brukes det enkle "te" for å formidle kategorien og forsterke kvalitetsfølelsen. Den lille teposen bruker aluminiumsfoliepose med individuell småpakning, noe som gjør det praktisk for forbrukere å ha med seg og drikke.

Anerkjennelsen

Om A' Design Award i Bronse

Xiaoxiancao Tepose er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Xiaoxiancao Tepose forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Xiaoxiancao Tepose tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensjoner og emballasje: Box size285mm*100mm*35mmPackage content3g*10
Stikkord: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Produksjonsteknologi: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Designutfordring: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Forskning: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasjon: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Prosjektvarighet: It will be designed in August 2020 and put on the market in September 2020
Driftsflyt: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Teammedlemmer: Designer:Jin Zhang