Poly Conghua Salgssenter by 10 Degrees Design

Poly Conghua Salgssenter by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award i Gull in Interiør- og utstillingsdesign Competition Category.

GullInteriør· 2022

Poly Conghua Salgssenter

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award i Gull Winner in Interiør Category

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Verified Award Winner
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The Design

About Poly Conghua Salgssenter

Poly Conghua er et salgssenter beliggende i et forstadsdistrikt i Guangzhou. Interiøret dekker 1013 kvadratmeter. Designet er basert på litchi, en lokal frukt fra Conghua, og på de triangulære elementene i tomten og dens bygninger. En stor litchi-kunstinstallasjon markerer inngangen og leder besøkende inn i rommet. Ytterligere installasjoner, strukturer og innredning viderefører det samme temaet. Materialene inkluderer forkrommet metall, resin, lær, marmor og akrylfibre. Målet er å forene lokal kultur med moderne interiørdesign.

The Recognition

About the A' Design Award i Gull

Poly Conghua Salgssenter er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Poly Conghua Salgssenter forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Poly Conghua Salgssenter skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design