Gull Emballasje · 2022

XinJiHao 10 Teemballasje

by Evan Chen

A' Design Award i Gull 2022 in Emballasje
CLIENT: Bama Tea Co., Ltd
Estimated Number of Design Views: 53,694
Verification code 8E20F92E85 · Verify this award

View at A' Design Award Press Release

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About XinJiHao 10 Teemballasje

I prosessen med å ta ut den ti år gamle tekaken lagret i det interne tørrlageret, åpner forbrukerne teesken fra den gylne krysslinjen, som om de åpner ti års gylne tidsalder. Fjellmønsteret i den ytre boksen og den tredimensjonale fjellskulpturen i den indre beholderen representerer henholdsvis fjellet som teen passerte under transporten og fjellet som ga opphav til teen, og gjør dermed den eldgamle Pu'er-teen til en beholder med unikt minne.

About the A' Design Award i Gull

XinJiHao 10 Teemballasje er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. XinJiHao 10 Teemballasje forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. XinJiHao 10 Teemballasje skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Press Kit

Unique Properties: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensions & Packaging: 3000mm*3000mm*3000mm
Tags: logo，packaging，illustrations，graphics
Production Technology: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Design Challenge: How to combine the quality of "Black Gold Decade" with visual expression.
Research: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiration: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Project Duration: The project was launched in Suzhou in March 2021.
Operation Flow: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patents: BamaTea
Image Credits: BamaTea