Fantasy Factory Butikklokale by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award i Gull in Interiør- og utstillingsdesign Competition Category.
GullInteriør· 2022
Fantasy Factory Butikklokale
by SIG Design
Client: Nayuki
A' Design Award i Gull Winner in Interiør Category
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- Verified Award Winner
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The Design
About Fantasy Factory Butikklokale
Fantasifabrikken med baking på stedet som kjerneselgepunkt integrerer te, detaljhandel, IP-gaver og barsektorer for å skape en multifunksjonell fabrikkbutikk. Designkonseptet FTY ble hentet fra Factory. F står for Fair. På grunn av stor persontrafikk og et bredt produktutvalg ble rommet planlagt som et marked. T står for Time. Butikkens farge er hentet fra himmelens fargeendringer, som symboliserer døgnets gang. Y refererer til You (kunder). Det varierte Du i speilet utvides til en multidimensjonal interaktiv innretning.
The Recognition
About the A' Design Award i Gull
Fantasy Factory Butikklokale er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Fantasy Factory Butikklokale forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fantasy Factory Butikklokale skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
- Dimensions & Packaging
- Project area is 1100m²
- Tags
- multifunctional space, factory store, retail, fair, baking
- Production Technology
- Many market research was carried out about target market and similar retail stores.
- Design Challenge
- a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model. - Research
- Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present. - Inspiration
- The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
- Team Members
- Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee - Image Credits
- Image#1-Image#5 photographer: Nayuki, 2019
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